A lot of artists spend weeks preparing for one date — then stop working the record the moment it comes out.
That is backwards.
Release day should start the campaign, not end it. The first week gives you things you did not have before the song dropped: real reactions, comments, clips, saves, playlist adds, live footage and proof that people are responding.
Use them.
Day one: make the song and its story clear. Days two and three: cut different short-form moments. Days four and five: show real fan reaction or early proof. Days six and seven: change the angle — explain a lyric, tell the story behind the record, show how it was made or give people another reason to hear it.
You are not posting the same link seven times. You are creating seven doors into the same song.
That matters even more when your audience is still small. One announcement usually is not enough attention to carry a release. Give the record more chances to find its people.