Don't just advertise around the culture.Have a role in it.
RRL reaches hip-hop fans through artist stories, interviews, original shows, new music discovery and culture coverage across the platforms our audience already uses.
We work with brands when the fit feels natural — inside the right RRL story, series, event or original idea.
Clips • Culture • Discovery • Originals
The RRL
Daily 5
Visual examples show possible sponsor placement and are not campaign-performance reporting.
Built across the platforms where hip-hop moves.
YouTube
65.2K
Subscribers
Verified Sep 2026
YouTube
45M+
Lifetime Views
Verified Sep 2026
44.5K+
Followers
Verified Sep 2026
TikTok
15.4K+
Followers
Verified Sep 2026
One RRL world.
More than one way to show up.
RRL reaches people through artist stories, trending music, original shows, discovery and live coverage. Brands can show up where they actually fit instead of forcing every idea into the same type of post.
Artist + Culture
Artist conversations, interviews and moments that keep RRL close to the daily culture.
Trending Music
Recurring formats built around the music moving now.
Stories + History
RRL Files, hip-hop history and original stories that add more context to the culture.
Discovery
Emerging-artist releases and premieres through RRL Underground.
On The Ground
Events, showcases, interviews and cultural coverage.
Artist Tools
Growth Score, Artist Read, Motion, Free Tools, Game Vault and Connect help artists figure out what to work on next. They also show what to build and when outside help makes sense.
Own a moment.
Own a series.
Or build something new with us.
A brand can sponsor the right RRL story or series, or we can build something new around the idea.
@raprecaplive
Artist Conversations
Artist Conversation · RRL
RRL Breaking down the strategy behind the latest independent release...
Presented by
[ BRAND ]
RRL Artist & Culture
Artist interviews, conversations, culture moments and industry stories are at the heart of RRL. Brands can support the right story without taking over the content.
Ways a brand can fit
An artist appearing in an RRL story does not mean they support the sponsor. Artist involvement in a brand deal only happens when it is agreed to separately.
The RRL
Daily 5
Trending Today
Midnight Run
VANTÉ
Paper Route
KEENO
OTB
MØNROE
Therapy Session
DÉJÀ
First Quarter
RELL COLE
Presented by
[ BRAND ]
RRL Daily 5
A fast daily countdown of the rap songs and videos moving right now. It gives brands a simple way to show up inside a format people can recognize and come back to.
Ways a brand can fit
RRL Rap Check
RRL Rap Check is our daily hip-hop quiz. It gives fans a reason to come back and gives the right brand a repeat way to support the experience without touching the questions, scoring or winner selection.
Ways a brand can fit
the Moment
RRL Files
RRL Files tells the stories, moves, business lessons and culture moments behind hip-hop history. The right brand can present a story when the topic and product naturally fit.
Ways a brand can fit
RRL Interviews
Original Rap Recap Live interviews built as full episodes, standalone editorial segments, short-form clips and supporting social posts. Brands can support an episode or a larger interview package without taking over the conversation.
Ways a brand can fit
The Rap Tree
A long-form RRL series tracing the artists, labels, producers, cities and business moves behind major hip-hop family trees. Each season can also create shorts, timelines and other supporting stories.
Ways a brand can fit
Money Run
A fast RRL series that breaks down how money, ownership and major business moves work behind rap headlines.
Ways a brand can fit
Booth to Boardroom
RRL stories about the companies, deals, ownership and decisions behind hip-hop’s biggest business runs. The Run follows the full journey. The Deal breaks down one move. The Brief explains what changed now.
Ways a brand can fit
VANTÉ
"Midnight Run"
Premiering on Rap Recap Live
RRL Underground
RRL Underground helps independent artists get discovered through releases, premieres and artist spotlights. Brands can support that discovery when the fit is real.
Ways a brand can fit
RRL On The Ground
RRL can show up where hip-hop is happening in real life — showcases, launches, festivals, red carpets, venues and Miami culture events — then turn those moments into content that keeps moving after the event.
Ways a brand can fit
Followers show the network.
The work shows what can travel.
These are recent RRL posts, not paid brand campaigns. They show the kind of stories we know how to package and grow. A sponsored post can perform differently, so these are proof of what RRL can do — not a promise of a certain view count.
How Akon Went From $1M to $10K in 3 Months
1.68M
50.6K
1.1K
2.2K
Paul Wall Says They Played “Diamonds” About 100 Times
745.0K
31.4K
422
0
Why Mike Jones Refused to Take the Advance
521.3K
29.0K
1.2K
0
The Song That Let Ne-Yo Tell His Mom She Was Done Working
513.9K
35.0K
1.1K
0
Master P Says Some Rich People Still Don’t Get It
396.3K
39.5K
1.3K
0
Why Nipsey Hussle Passed on a Massive Rick Ross Opportunity
86.0K
4.7K
68
0
Where RRL can show up
beyond the feed.
A brand can sponsor the right RRL story or series, or we can build something new around the idea.
Artist Tools + Resources
RRL also helps artists with tools, education and growth resources. The right partner can help artists solve a real problem instead of just putting a logo in front of them.
Ways a brand can fit
RRL
Originals
Original Stories · Original Conversations
Original Content + Custom Campaigns
Tell us the goal. RRL can build a custom story or campaign around the audience, format and moment that make the most sense.
Ways a brand can fit
Built into the content.
Not dropped on top of it.
The best partnerships feel natural. Before we build anything, we ask three simple questions:
Does it make sense for the audience?
It should add something useful, interesting or entertaining.
Does it make sense for the brand?
The audience and idea should help the brand reach a real goal.
Can we make something people would choose to watch?
The post still has to be worth watching even though a brand is involved.
If all three answers are yes, we build.
What a partnership can include
Inside RRL Content
A brand can have a clear, natural role inside the right RRL story or series.
Original Content
RRL can build a new story around the idea instead of forcing the brand into the wrong format.
Across The RRL Network
When the format fits, one story can run on YouTube Shorts, TikTok, Instagram Reels and Facebook Reels.
Recurring Series Partnership
Stay tied to the right RRL show or series across more than one post.
Social Support
Stories, supporting posts and clips can extend the main piece when they add something useful.
Artist + Creator Participation
Artists or creators can be involved when everyone agrees to it first.
Brand-Supported Stories
A brand can support an RRL story when the topic truly fits the audience.
Events
Coverage, showcases and real-world RRL moments when the campaign makes sense off the screen too.
Category Exclusivity
Available for some longer-term partnerships when it makes sense.
Reporting
See views, engagement, link or code activity, RRL site behavior and sales or signups when we can track them.
From the idea to the audience.
Tell Us What You Want To Do
What are you launching, who are you trying to reach and what does a win look like?
Find Where It Fits
RRL looks at the audience, the idea and the moment, then tells you where we think the partnership makes the most sense.
Build The Plan
We agree on the story, where it will run, timing, approvals and what each side needs to do.
Put It In The World
RRL makes the work and publishes it across the channels included in the plan.
Show What Happened
You get the numbers we can track — views, engagement, clicks, code use, sales or signups when available — plus what we learned.
Become a founding RRL partner.
RRL is growing beyond single posts into recurring shows, Culture Profiles, Rap Check, artist tools, events and original media. A small number of brands can get involved early and build something bigger than one sponsored post.
Let's build something people actually want to watch.
Tell us what you want to do, who you want to reach and what you want people to do next. RRL will look at the fit and tell you where we think the best idea is.
If your brand belongs in RRL,
the fit should make sense.
Tell us what you want to do and who you want to reach. We’ll tell you where your brand fits in RRL — and where it doesn’t.
Rap Recap Live
Clips • Culture • Discovery • Originals
Brand & Agency Partnerships