Most artists treat the link in their bio like a directory.
Spotify. YouTube. Apple Music. Instagram. TikTok. Merch. Another social profile. Another button.
That can look complete while still missing the bigger job.
A strong link-in-bio should help a person who already cared enough to click take one clear next step — and, when it makes sense, give the artist a way to reach that fan again without waiting for an algorithm.
Start with one primary action
The first button should reflect what matters right now.
If the single is the campaign, lead with the single. If tickets are the campaign, lead with tickets. If the project is not out yet, a pre-save or early-access action may make more sense.
Do not make five equal buttons compete for the same click.
Add an owned connection
A platform follow still matters. Spotify follows, YouTube subscribers and social followers all help.
But if every connection lives on a platform you do not control, the artist has no direct way to reach that fan again when reach drops or the next release arrives.
An email list, SMS list or active community adds another layer: somebody can choose to hear from you again on purpose.
That does not mean hiding the music behind a form. It means giving the fan a useful reason to stay connected after the first click.
Build the page around the current goal
A practical order looks more like this:
- The primary action right now.
- An owned connection when you have a reason for fans to join.
- A secondary support action such as tickets, merch or video.
- Proof or context when it helps — press, EPK, featured content.
- The active social destinations a fan may actually need.
The order can change. The principle should not: the page exists to move somebody forward, not to prove you have accounts everywhere.
The next move
Open your link-in-bio on your phone and look at it like a person who just discovered one song.
Can that person hear the music immediately? Is the most important action obvious? Can they stay connected? Are dead links or low-priority buttons stealing attention?
RRL’s free Link-in-Bio Audit Sheet turns that into a 10-minute check you can do right now.