Show Booking Email Template

What This Fixes

Venue outreach that is too long, too generic or built around impressive-sounding numbers that do not help the booker make a decision.

Leave With

A first-touch booking email, one follow-up and a confirmation template you can actually customize.

How to Use It

Copy the template that fits your situation, fill in the brackets with your info, and send.

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The first email has one job: make it easy for the booker to see the fit and decide whether to keep talking. Do not make them audit your career.

Template 1: First Touch

Subject: [Artist Name] — booking inquiry for [Venue / Series]

Hi [Name / Booking Team],

I'm reaching out about [specific night, series or room]. [Artist Name] is a [city/region]-based [style] artist, and I think the fit makes sense because [one specific reason tied to their programming or audience].

Live proof: [one honest signal — recent room, ticket count/draw, support slot, festival, strong live clip].

Performance: [set length / live setup]. Availability: [2–3 dates or a clear window].

Live/EPK: [one clean link]

If the fit is there, who is best to talk with about holds, terms and available dates?

Thanks, [Name / Artist] [Business email] [Optional phone if this is the artist's chosen business number]

Template 2: Follow-Up

Subject: Re: [Artist Name] — booking inquiry

Hi [Name],

Following up on the note below in case it got buried. We're still interested in [specific room/series] and currently looking at [date window].

Live/EPK: [link]

If the calendar is not a fit right now, no problem — I appreciate the look.

Thanks, [Name]

Template 3: Confirm the Deal in Writing

Subject: Confirming — [Artist Name] — [Date] — [Venue]

Hi [Name],

Confirming what we have for [date]:

Venue / room: [name]
Doors: [time]
Artist set: [time + length]
Load-in / soundcheck: [time]
Compensation: [guarantee / percentage / door terms]
Ticket price / artist allotment if applicable: [terms]
Settlement/payment timing: [when/how]
Hospitality / travel / parking: [only what was agreed]
Merch terms: [percentage / table / payment process]
Production: [backline / inputs / DJ / engineer / stage plot]
Promo deliverables: [what each side actually agreed to]
Guest/crew count: [number]
Age restriction: [if applicable]

Please reply with any correction before we treat these details as final.

Thanks, [Name] [Contact]

Before You Send

I named the actual venue, series or opportunity — this is not a mass-email templateMy proof is live/relevant enough to help a booker judge riskAny draw or ticket number is real and can be explainedI included one clean live/EPK link, not six destinationsMy date ask is specific enough to answerI know my set length and basic live setupThe email can be scanned on a phone in under a minuteI will follow up once unless the booker gives me a reason to continue

The Rule

Fit beats hype. A smaller artist with a clear audience, believable live proof and professional follow-through is easier to book than an artist with inflated stats and no idea what the room needs.

My Next Move

Write the one change you will make after using this tool. It saves automatically on this device.

Next Step

Need the rest of the booking and team system?

Build the EPK, live proof, camp and follow-up around the outreach.

Open Game Vault

Show Booking Email Template