EPK Starter Checklist

What This Fixes

An EPK that is either missing the useful proof or overloaded with vanity stats, old assets and too many clicks.

Leave With

A lean press kit with the music, story, visuals, proof and contact path a real recipient may need.

How to Use It

Build your EPK section by section. Send the link to a friend who doesn't know your music and ask the 3 test questions.

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An EPK is a decision page. The recipient should be able to understand the artist, hear the right music, see usable assets and know who to contact without digging through a folder maze.

1. One Clear Introduction

Short bio explains the artist, sound, city/scene and current moment without generic hypeLonger bio exists only if the story actually needs more contextCurrent release/project is easy to identifyEvery claim and credit is accurate

2. Press-Ready Photos

At least one strong vertical and one strong horizontal image are availableFiles are large/sharp enough for normal digital editorial usePhotographer credit and usage notes are included when requiredFile names make sense — not IMG_4837_FINAL2.jpgThe strongest image feels current to the artist

3. Music

Best/current music is reachable in one clickThe current focus release is clearly labeledNo recipient has to download an unknown file just to hear the songProducer, featured-artist and key collaborator credits are correctExtra songs are included only when they help the recipient understand the artist

4. Video + Live Proof

Best official or performance video is easy to find when relevantLive footage shows the artist clearly enough to judge performance ability if booking is a goalDead, private or region-blocked links have been removedBehind-the-scenes material is included only when it adds useful context

5. Proof That Earns Space

Use proof that changes the recipient's decision — not every number available.

Meaningful shows, ticket history or live draw included when booking is the goalPress coverage included when the outlet/feature adds real credibilityStreaming or social numbers included only when they are current and strong enough to matterPlaylist placements are described accurately — no implying editorial placement when it was user-generated or paidStrong co-signs/collaborations are verifiable and not exaggerated

6. Contact + Business

One primary contact email is obviousBooking / management / publicist contacts are separated only when those roles actually existCity / region is included when relevant to booking or coverageSocial and streaming links are currentNo private personal contact information is exposed unless the artist intentionally uses it for business

7. Campaign Assets — Add Only When Useful

High-resolution current cover art is availableLogo/wordmark is included if the artist actually uses oneOne-sheet exists only if a recipient benefits from a printable summaryPress quotes are attributed and not taken out of contextClean release/booking facts are easy to copy without opening five documents

Delivery

One public link opens without requesting accessPage/folder works on a phoneMost important items are visible before the recipient starts hunting through subfoldersOld campaigns, wrong bios and outdated stats have been removedThe kit has been checked again for the specific pitch being sent today

10-Second Test

Send the EPK to somebody who does not know the artist. Can they answer:

Who is this artist and what is the lane?
What should I listen to/watch first?
What proof matters for this opportunity?
Who do I contact?

If they cannot, simplify the kit before adding more assets.

My Next Move

Write the one change you will make after using this tool. It saves automatically on this device.

Next Step

Need to sharpen the full presentation around the EPK?

Use the deeper brand, submission and outreach playbooks after the core kit is clean.

Open Game Vault

EPK Starter Checklist