New Orleans

Before Cash Money became a national dynasty, B.G. was one of the teenage voices growing up inside the label—and one half of the B.G.’z with a young Lil Wayne.

Birdman's biggest record was the company. Cash Money took a New Orleans sound, crew and attitude national — then spent decades proving how complicated family and business can get when the money gets huge.

Curren$y turned patience into a rap business model: leave the wrong deals, release constantly, own a recognizable world and let a loyal audience compound over years.

Juvenile, B.G., Lil Wayne and Turk turned Cash Money's young New Orleans roster into a real group—four different voices that helped carry the label from regional heat into national rap.

Before New Orleans became a permanent part of mainstream rap, Juvenile helped make the city’s voice impossible to treat like a regional footnote.

Hot Boy. Mixtape king. Young Money founder. Wayne kept changing lanes until the rest of rap had to catch up.

Master P made rap fans talk about ownership and distribution because No Limit showed what those words looked like in real life.

No Limit’s first female rapper—and one of the voices that made the tank feel like a New Orleans crew, not just Master P’s company.

The youngest Hot Boys chapter was never just Wayne’s story. Turk gave the group another Magnolia Projects voice and carried that identity through prison, independence and reunion years.